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Epidemic Enthusiasm and Pandemic Pride

Every businessman knows that the key to turning customers into raving fans is to give exceptional customer service, to provide not only for the customer's needs but for their every want and desire even before they know that they have a want or desire. What eludes many business owners is how to provide that level of customer service. Literally hundreds of books have been written and seminars sold on how to improve customer service. Experts have employees imagining everything from mailboxes to Caribbean beaches all in the hope of improving customer service.

Walt Disney World Resorts creates raving fans because they provide a vacation beyond your imagination. They accomplish this not through the miracles of animatronics or the amusement park atmosphere, these things can be found at hundreds of vacation destinations worldwide. Walt Disney World Resorts creates raving fans by infecting their employees (known as cast members) with epic anxiety and pandemic pride.

So how do you start an epidemic in your business?

The key to creating an epidemic of enthusiasm is to turn your customer service inward. To create for your employees a career experience beyond their wildest imagination. Epidemic enthusiasm comes from an experience of the relationship between your employees and you. When employees feel that they are really appreciated as your every



Source by Maurice Ramirez

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